by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
Just as a carpenter fixes everything with wood an advertiser does so with advertising and I think this is a mistake. Announcers are businessmen or managers who want ideas to help them sell more, to solve the problems of their business, ideas of product, marketing,...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
I have long commented this idea in different forums, the last time in a radio program on “Gestiona Radio”, on the past 14 February 2011. It is well-known and can easily be seen that people get an image of brands, products, countries, people, etc. The question is...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
A program of commercial communication, or in other words, incorrectly and colloquially an advertising campaign, is a trip that we undertake from one place to another place more desired in the image and purchase motivation of our brand. If we manage to make the...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
Continuing with the previous analysis and supposing that the best agency has already been found, now it is time to meet the agency to give them the basic information so that they can start work. This is what in our sector we call the briefing, which, as the word...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
In this chapter, I will analyse how to choose an agency and the first thing I will consider in this point is that there is no right agency, but rather the best one for a certain customer or project. To find the best one, the Spanish Advertisers Association along with...
by Mateo Blay | Dec 5, 2012 | Effective advertising communication: ideas to implement.
The theory When we think of the Volvo make and compare it with others, the image and the word that comes to mind is “safety”, for this is what distinguishes it. But what happens when I think of fruit and I compare them with the rest of the replacement...
