by Mateo Blay | Feb 24, 2014 | Marketing & Comunication, Marketing & Comunication
May 2013. And as closing to the article “The importance of communicating well when things go badly. Three cases of food crisis”, I leave the third case: CUCUMBERS (NOT) CONTAMINATED WITH E-COLI On 26 May 2011 the German Government informed the European...
by Mateo Blay | Feb 24, 2014 | Marketing & Comunication, Marketing & Comunication
March 2013. Continuing with my previous article, “The importance of communicating well when things go badly. Three cases of food crisis (I)”, here are the second case: MAY 2010: INTERFRESA broadcast of a negative report on strawberry crops in Huelva. ...
by Mateo Blay | Feb 24, 2014 | Marketing & Comunication, Marketing & Comunication
I recently had the chance to take part in KAUSAL, International Congress of Own Checks and Food Safety (http://www.kausal.cat/), which was held in Barcelona in October 2012. There I was able to present three cases in which agr! suggested communicational solutions for...
by Mateo Blay | Feb 24, 2014 | Marketing & Comunication
Febrero, 2014 Es un error cuando se promociona un producto alimentario de un sector, DO o IGP, hacerlo sólo con publicidad o promoción, sin la visión global del marketing En la actualidad, cuando se realiza una promoción sectorial de cualquier producto alimentario a...
by Mateo Blay | Jan 17, 2013 | An analysis by sector: ideas to increase competitiveness., Marketing & Comunication
Another success of the union and the view of the directives is the date-plum D.O. in the Ribera del Xuquer. In 1998 the Date-plum Denomination of Origin of the Ribera del Xúquer wine region decided along with the Valencia Community Ministry of Aquaculture Fisheries...
by Mateo Blay | Dec 12, 2012 | An analysis by sector: ideas to increase competitiveness., Marketing & Comunication
First idea If we want to sell more citric fruit for fresh consumption and increase its value, in addition to having the right product, price and distribution, we must ensure that the communication enhances the positioning that makes us more competitive in time. But in...
