by Mateo Blay | Dec 12, 2012 | An analysis by sector: ideas to increase competitiveness., Marketing & Comunication
Biological agriculture, ecological agriculture or organic agriculture are terms that define a type of agriculture which excludes the use of synthesis chemical products such as fertilisers or products for protecting the crops and uses sustainable techniques that are...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
The career of Zespri kiwis is undoubtedly one of the most notable stories of the agricultural food sector, an intelligent strategy of associationism, in the first line, followed by a brand which assured that a fruit once known as the Chinese gooseberry is now firmly...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
When a sector (whether it be flowers and plants, fruit and vegetables, meat, oil or wine, etc.) wants to generally promote its products, it has to do it all together as if it wants results, it needs time and money and this is achieved more easily if all of its...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
According to the MAGRAMA food panel, from 1992 to 1999 fruit consumption fell by 20%, although a recovery is detected in the last period (18% from 1999 to 2002). In this period 4,046.32 million kilograms were accumulated and unsold, which at an estimated average price...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
Just like any sector, the Canary banana sector is facing competitive forces that condition its future. In my opinion, the sector has five strategic pillars to be able to confront these forces. The first pillar is the economic aid that the different public...
by Mateo Blay | Dec 5, 2012 | An analysis by sector: ideas to increase competitiveness.
Asking oneself what has to be done to increase the demand and sale of quality wine is rather like asking oneself what you have to do to be happy. We all want to be happy, we believe that what we do will make us happy, we know that it is possible because some have...
