{"id":95,"date":"2010-10-19T12:50:19","date_gmt":"2010-10-19T10:50:19","guid":{"rendered":"http:\/\/mateoblay.es\/?page_id=95"},"modified":"2023-07-17T08:41:46","modified_gmt":"2023-07-17T07:41:46","slug":"about-me","status":"publish","type":"page","link":"https:\/\/www.mateoblay.es\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"<p>Gand\u00eda, September 27th, 1958<\/p>\n<p>CAREER<\/p>\n<p><strong>1980<\/strong> Finishes his studies of Agricultural Engineering at the Polytechnic\u00a0University of Valencia and enters the National Institute of Agricultural\u00a0Investigations in Moncada.<\/p>\n<p><strong>1982<\/strong> At 24 he starts up his first business, Fertiblay (organic fertilizers).<\/p>\n<p><strong>1987<\/strong> he founds Agropubli with Gonzalo Iranzo, the first marketing and\u00a0communication agency specialized in agrifood industry.<\/p>\n<p><strong>1990<\/strong> Still together, they develop the market research Co. Investgrup, the\u00a0technical magazine Phytoma Spain. Later, in 1994, \u201cMediterr\u00e1nea de Medios\u201d\u00a0media agency and the private channel TV \u201cValencia Te Ve\u201d(1996).<\/p>\n<p><strong>1996<\/strong> Working alone already, he starts the transformation of the Agropubli\u00a0agency into the global communication Agr Group, finishing that process in the\u00a0year 2000, the Group consists of 100 professionals. Clients are now national\u00a0(Unilever, Cepsa, Mapfre, Sara Lee, etc.)<\/p>\n<p><strong>1998<\/strong> Starts up the \u201cFundaci\u00f3n Sabor y Salud\u201d (Flavour and Health Foundation)\u00a0where he integrates most of the national fruit and vegetable production and\u00a0distribution sector.<\/p>\n<p><strong>2000<\/strong> Founds ZenithbrMedia media agency with Jos\u00e9 Mar\u00eda Rubert and the\u00a0multinational Publicis.\u00a0Together with Jacinto Fern\u00e1ndez (colleague from PADE-I 2000 at the IESE) they\u00a0develop a winery at San Vicente de la Sonsierra.<\/p>\n<p><strong>2003<\/strong> With a small group of professionals he creates the \u201cAsociaci\u00f3n de Agencias\u00a0de Publicidad de la Comunidad Valenciana\u201d (Advertising Agencies Association of\u00a0the Comunidad Valenciana).<\/p>\n<p><strong>2006<\/strong> he creates the \u201cNopublicidad\u201d concept that later on will develop into be\u00a0the No publicidad Company S.L., the first \u201cRisk Innovation\u201d business.<\/p>\n<p><strong>2007<\/strong> Suggests the creation of the current \u201cFundaci\u00f3n de la Comunidad\u00a0Valenciana para el Medio Ambiente\u201d (Environment Foundation of the\u00a0Comunidad Valenciana) and starts up the \u201cFundaci\u00f3n Espa\u00f1ola para la\u00a0Seguridad Vial\u201d (Spanish Foundation for Road Security), Fesvial.\u00a0Creates the \u201cObservatory Below\u201d (Below Observatory) that will develop the\u00a0Cardenal Herrera University.<\/p>\n<p><strong>2008<\/strong> Merger of his agency AGR with Artur Sales\u2019 agency BSM Machine, five\u00a0members of the boards of directors become partners and Cristina Sapena is the\u00a0new General Manager.<\/p>\n<p><strong>2009<\/strong>. Agreement signed up with Publicis Dialog World Wide and AGR\u00a0repositions itself as the first Spanish agency specialized in helping companies<br \/>\nto internationalize their brands. Year closed with campaigns active in ten\u00a0countries and contracts valued at \u20ac30 million.<\/p>\n<p>INTENTIONS<\/p>\n<p>Beyond achieving my companies being prosperous and getting a motivating\u00a0work environment, my intentions are:<\/p>\n<p>AGR: helping poor countries to commercialize their products correctly \u2013 mostly\u00a0agricultural-.<\/p>\n<p>Nopublicidad Co, once started, demonstrating how the creative minds of the\u00a0best advertising creative minds are the ideal ones to generate, with the needed\u00a0methodology and support, new ideas and innovation beyond advertising; in the\u00a0socio-political and especially in the business areas.<\/p>\n<p>PRIZES<\/p>\n<p>In 1989 he was chosen and awarded by the mayoress of Valencia as one of the\u00a0best young businessman of the year.<\/p>\n<p>In 1997 he was the first creative from Valencia that was awarded for his\u00a0efficiency at AME Festival of New York.<\/p>\n<p>He is the only Spanish person twice awarded with the \u201cAlimentos de Espa\u00f1a\u201d\u00a0(Foods from Spain) prize.<\/p>\n<p>Finalist from Valencia for the \u201cEmprendedor del A\u00f1o 2007\u201d (Enterprising of\u00a0Year 2007) prize awarded by Ernst &amp; Young together with the IESE, Vocento and\u00a0Fortis.<\/p>\n<p>Sponsor of the XVth year of Advertising and Public Relations from CEU \u2013\u00a0Cardenal Herrera University.<\/p>\n<p>He has been awarded with 45 creative prizes for AGR and 7 efficiency ones,\u00a0placing AGR among the first national agencies for its efficiency.<\/p>\n<p>POSITIONS<\/p>\n<p>AGR\u2019s Chairman.<br \/>\nZenithbrmedia\u2019s Advisor.<\/p>\n<p>ORGANIZATIONS<\/p>\n<p>AEA\u2019s Partner.<br \/>\nMarketing\u2019s Club of Valencia Partner.<br \/>\nAAPCV\u2019s Partner<br \/>\nAPG\u2019s Partner<br \/>\nTrustee of the \u201cFundaci\u00f3n de la Comunidad Valenciana para el Medio<br \/>\nAmbiente\u201d. (Foundation of the Comunidad Valenciana for the Environment)<br \/>\nClub of Creatives Member.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gand\u00eda, September 27th, 1958 CAREER 1980 Finishes his studies of Agricultural Engineering at the Polytechnic\u00a0University of Valencia and enters the National Institute of Agricultural\u00a0Investigations in Moncada. 1982 At 24 he starts up his first business, Fertiblay (organic fertilizers). 1987 he founds Agropubli with Gonzalo Iranzo, the first marketing and\u00a0communication agency specialized in agrifood industry. 1990 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/pages\/95"}],"collection":[{"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":4,"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/pages\/95\/revisions"}],"predecessor-version":[{"id":853,"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/pages\/95\/revisions\/853"}],"wp:attachment":[{"href":"https:\/\/www.mateoblay.es\/en\/wp-json\/wp\/v2\/media?parent=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}